CREATING BRAND RECOGNITION WITH THE HELP OF PROJECT MANAGEMENT METHODOLOGY, CASE STUDY: COUNTRY CLUB ZDRAVKOVAC AND ŠARGANSKA OSMICA

Abstract

The formulation of research problems implies the identification of specific topics for which the research is conducted. Country Club Zdravkovac, from Jermenovac, is a family run, a tourist concept, within the type of tourism called rural. In order to solve the existence of family business using the project management methodology, a proposal was made to create brand recognition due to the assumption that the brand is not sufficiently positioned in the minds of consumers, so it is an integral part of the project charter. In addition, the broader subject of research deals with the recognition of brands in tourism, with special reference to railway tourism.